Our Story

The concept for Dear Hayden was imagined during nap times after my second child was born. I loved to dress my little ones in adorable rompers and overalls but was fed up with the tedious buttons and snaps on all my favorite outfits.

My second child, Julien in particular protested getting changed, so outfits that could easily go on and off were essential. I struggled to find pieces that were elevated and stylish as well as functional. I couldn’t stop thinking about the concept of functional, high-quality, and stylish baby clothing and decided to bring it to life.

Dear Hayden is a love letter to both of my children, but in particular, my daughter Hayden Elizabeth.

With love, Nicole

Smart Details & Sustainable Design

Our pieces feature thoughtful and functional details like hidden magnetic closures, reversible foot flaps, and foldable cuffs. We launch seasonal collections with adorable yet sophisticated prints and coordinating color palettes so that styles can easily be mixed and matched for simple dressing and endless combinations.

Dear Hayden clothing is made in GOTS-certified factories in Portugal, where they are known for their quality of work and are true artists and craftsmen. We are extremely selective with our materials and seek out fabrics that are luxurious, soft, environmentally friendly, and allow for freedom of movement. When you buy an item from Dear Hayden, you can be sure it’s of the highest quality.