The concept for Dear Hayden was imagined during nap times after my second child was born. I loved to dress my little ones in adorable rompers and overalls but was fed up with the tedious buttons and snaps on all my favorite outfits.
My second child, Julien in particular protested getting changed, so outfits that could easily go on and off were essential. I struggled to find pieces that were elevated and stylish as well as functional. I couldn’t stop thinking about the concept of functional, high-quality, and stylish baby clothing and decided to bring it to life.
Dear Hayden is a love letter to both of my children, but in particular, my daughter Hayden Elizabeth.
With love, Nicole